Branding. Art Direction. Creative Direction.
Liberty: Brand Playbook
Branding
Liberty Group wanted a simple, easy to understand Brand Playbook that designers, marketers and and the digital space to understand.
Liberty: Brand Playbook
The Brand Playbook is an interactive PDF (which can be printed).
All layouts for print (brochures, flyers and billboards) are based on the Rule of Thirds. I felt it was easier for designers to understand rather than "take the logo and divide by X (what the hell is X?)
This is an example of logo don't but also has a download button that links to a private web page to download the logo (in various formats and states).
The download button that links designers to the colour swatches
(CMYK, Pantone and RGB) that can be dropped into Adobe CC products.
Digital is playing a more significant role within brands. This is a vast section that has links to the Invision assets that have been already created.
The Playbook in the digital section covers colours that can be used for Colour blindness (colour vision deficiency)
The Contact Us page has buttons that open your email with a subject line if you have queries.
Client
Liberty Group
​
​
Agency
Liberty Group
(In-house studio)
Year
2021
​
​
Role
Creative Director, Design