Packaging. Art Direction. Creative Direction.
McCain Veggie Fingers & Burgers
Packaging
McCain wanted to create a child attractive packaging, to get kids to eat more vegetables.
This was a great project and fun to do!
Corn in a cup was designed by McCain to be a quick snack that can be heated in the microwave.
Veggie Fingers
Veggie Fingers are based on a fish finger food shape. Typography is one of my strengths and I created the background from scratch as well as creating the title.
Veggie Burgers
The backgound was built to be the same as Veggie Fingers as it's a food variant of Veggie Fingers.
Corn In A Cup
A challenging packaging job to get the copy to be legible on a tapered container. It didn’t take too long for me to work out a solution for legible copy that didn’t slide down the side of the cup.
Client
McCain
Agency
Scarab Origination
Year
2007
Role
Art Director, Design