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Art Direction. Creative Direction.
Soweatan Soulja
Clothing Brand
Sowetan Soulja wanted to create a clothing brand that celebrated Soweto’s history as well as create a clothing brand anyone could wear, much like United Colours of Benetton and Cross Colours.
Sowetan Soulja: Instagram Campaign
This Instagram campaign was to play on the whole Straight Outta Compton just as the Straight Outta Compton movie was released.
Sowetan Soulja: Photo shoot / Product shoot
Directed the photoshot for Sowetan Soulja what would be used for their product guide; advertising; social media posts (Facebook and Instagram).
Sowetan Soulja: Instore Posters
Client
SowetanSoulja
Agency
Freelance
Year
2014
Role
Art Director, Creative Director
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